Award honors media campaigns effectively promoting hospitality brands/groups through diverse platforms with creativity, originality, and relevance, enhancing brand awareness and customer engagement, yielding positive business impact.
In May 2023, Shangri-La's campaign, crafted by Dave Meyers, offers a journey into joy with a film showcasing whimsical characters like a peony explorer, highlighting the brand's unique experiences. This global drive emphasizes culinary skills, special moments, family adventures, and wellness, urging guests to delve into local cultures and personalized services at Shangri-La hotels worldwide, encapsulating Asian hospitality's essence.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
