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This award will be attributed to a new concept, a new service or an initiative by a hotel group / hotel brand or an independent hotel. It provides a new vision of comfort or better service performance in terms of general settings, space management, technology and services, conference venues, spa....

THE CANDIDACIES WILL BE EVALUATED ACCORDING TO THOSE CRITERIA :

1. Innovative aspect of the concept regarding design, architecture, service performance, linked with the project’s implementation costs.

2. Ability to develop the concept that would lead to become a new specific brand or a permanent service in the company.

3. Measurable efficiency regarding the revenue and customer perception, brand recognition…