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NH Hotels - NH Collection Madrid Eurobuilding

With over 40 years of experience and an excellent track record, the new NH Collection Eurobuilding enters a new era, consolidating its position as one of the most distinctive hotels in Madrid and the NH Hotel Group’s flagship. After a time of intensive refurbishment, this four-star establishment has undergone a complete transformation and is an excellent illustration of the most important business innovations of recent years.

As part of the Company’s Premium brand, NH Collection, which distinguishes four and five-star hotels with the greatest charm, in prime locations and equipped with unique amenities for unbeatable stays, the new NH Collection Eurobuilding is the hub of all things extraordinary thanks to the exceptional standards it reaches in the areas of cuisine, innovation, design and technology.

One of the most striking new dimensions of the NH Collection Eurobuilding is its focus on innovation through the initiative Living Lab, which is the first of its kind in the hotel industry. This transforms NH Collection Eurobuilding into a technological testing ground. The hotel seeks to attract guests to an environment of constant innovation through exploration, co-creation, experimentation and analysis. Living Lab is based on three key pillars: technological testing in a real environment, setting up a start-up hub and developing the open innovation initiative, aimed at the NH community.

Another of the most remarkable new concepts at the hotel entails promoting image as a key element through 3D digital art on the façade, or the impressive domed ceiling in the hotel lobby, which houses the biggest LED vault screen in Europe and the second biggest domed screen (semitransparent) in the world (300 m²). Programmed images can be projected on the screen, guaranteeing an unbeatable experience.

As well, NH Collection Eurobuilding delivers state-of-the-art technology to address all needs at events within the Meetings & Events segment, such as 3D holographic technology, used for the first time ever and on a permanent basis at any hotel. It is the first hotel chain to develop a holographic telepresence system, enabling users to be in multiple locations, in real time, and take part and interact virtually. NH Collection Eurobuilding has also implemented the “all- in-one” solution via Microsoft Lync (SRS) SMART Room System, which combines the best in videoconferencing with interactive collaboration. This permits high quality video and audio communication among participants at meetings through Lync 2013. Moreover, it provides users with the opportunity to interact actively, reviewing and modifying content and data simultaneously.

The new NH Collection Eurobuilding also delivers a unique restaurant and leisure proposition in Madrid, including a brasserie supervised by the chef Paco Roncero (awarded with 2 Michelin Stars), a terrace-cocktail bar run by Diego Cabrera (one of the most celebrated bartenders in the world), a leading restaurant serving Japanese haute cuisine and topped off by the only three Michelin star restaurant in Madrid (DiverXO). An extraordinary culinary range that makes the hotel the gourmet center of the city.