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This award recognizes a marketing campaign or a single operation geared at supporting, promoting, re-launching a hotel brand through innovative initiatives, tools and partnerships.

The candidates will be evaluated according to the following criteria:

1. The model and the scope of the operation for the brand or hotel group.

2. Originality of the tools used, the programs or the partnerships in this marketing campaign

3. Measurable effect of the campaign on the company's image and popularity.