BEST COMMUNICATION CAMPAIGN
This award will be presented to distinguish a communication campaign developed by a hotel group or a brand for its domestic and/or international market. It may include various communication tools: TV spots, radio, magazines, displays, Internet...
THE CANDIDACIES WILL BE EVALUATED ACCORDING TO THE FOLLOWING CRITERIA :
1. Originality and relevance of the message, regarding the target and the corporate image (increase the visibility, change the image, launch of a new product or service…)
2. Innovation regarding the tools applied and the communication approach and major assets of the campaign
3. Measurable effect of the campaign on the company’s image and economic results.