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This award will be attributed to an initiative or program that shows a brand or hotel group's commitment to sustainable development, fair trade and/or the social responsibility of the company towards local populations and staff, and/or tourist sites and natural resources.

THE CANDIDACIES WILL BE EVALUATED ACCORDING TO THE FOLLOWING CRITERIA :

1. The project's exemplary nature and scope linked to environment protection, sustainable development, local community, staff...

2. The originality of the project and the implication of the staff

3. Measurable efficiency of the actions taken for the benefit of the local population or natural sites.