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This award will be attributed to a new concept, a new service, or an initiative by a hotel group / hotel brand or an independent hotel which demonstrates the industry’s ability to innovate and renew itself with complementary services (such as catering, bar, room-service, fitness and wellness, banqueting, etc. )

The candidates will be evaluated according to the following criteria:

1. Originality of the equipment or service offered to meet a specific need other than accommodation

2. Exemplarity of the project which can be deployed under a single hotel brand or as a franchise

3. Performances that may be measured in terms of operating results and/or in terms of the image and reputation of the hotel or brand.