BEST "WOW"EFFECT FOR A LUXURY HOTEL
This award will recognize an exceptional product or service provided by a luxury hotel (4+ stars) that demonstrates its ability to invest in order to surprise and exceed the imaginations of the most demanding guests.
The candidates will be evaluated according to the following criteria:
1. Originality and exceptional dimension of the project which must have a unique characteristic
2. Complexity or size of resources/means implemented to reach a high level of excellence
3. Performances that may be measured in terms of operating results and/or in terms of the image and reputation of the hotel or brand.