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This award will recognize an exceptional product or service provided  by a luxury hotel (4+ stars) that demonstrates its ability to invest in order to surprise and exceed the imaginations of the most demanding guests.

The candidates will be evaluated according to the following criteria:

1. Originality and exceptional dimension of the project which must have a unique characteristic

2. Complexity or size of resources/means implemented to reach a high level of excellence

3. Performances that may be measured in terms of operating results and/or in terms of the image and reputation of the hotel or brand.