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This trophy rewards an exceptional product, service or experience provided by a luxury property (at least 5-star) that demonstrates its ability to amaze, delight and exceed the expectations of its most demanding guests.

The candidates will be evaluated according to the following criteria:

1. Exceptional features and uniqueness

2. Complexity or level of resources implemented, to ensure the excellence of the proposal

3. Measurable performance in terms of contribution to the property's image and operating results