Always at the digital forefront, Four Seasons evolves its digital strategies to suit the changing needs of its guests. With the rise in popularity of Pinterest, Four Seasons launched Pin.Pack.Go, allowing guests to connect with local experts before stepping foot onto the property.
Through collaborative boards, guests and experts were able to pin together to create the ultimate customized itinerary, filled with property experiences and destination highlights.
As more and more travellers take to Pinterest to plan their next adventure, Four Seasons introduced Pin.Pack.Go in August 2013, a new trip planning service that re-imagines the way travellers share and receive travel recommendations. An industry first, Pin.Pack.Go leverages the power and popularity of Pinterest to connect guests with Four Seasons local experts worldwide.
Knowing the thrill of travel adventure begins long before a guest ever sets foot on a Four Seasons property, Pin.Pack.Go provides new opportunity to engage guests early on in their trip planning process, making Four Seasons a part of the adventure from the very first pin.
To receive personalized recommendations from Four Seasons local experts, upcoming guests are encouraged to:
1. Create a Pin.Pack.Go board on Pinterest
2. Share travel details and aspirations in their board descriptions (girls’ getaway, epicurean indulgence, family extravaganza)
3. Invite the Four Seasons property to collaborate on the board, pinning recommendations filled with insider knowledge and hidden gems.
4. Pack and Go!
Four Seasons was the first luxury hotel company to establish a global presence on Pinterest, with a primary Four Seasons page, a Four Seasons Bridal page and more than 70 active property pages across all regions.
Four Seasons continues to set the bar in social media engagement, leading the industry with continuous evolution and innovation. With a strong presence on Facebook, Twitter, Instagram, Youtube, Google+, Vine and more, Four Seasons continues to meet guests where they already are, embracing the power of social media to deepen guest engagement in meaningful and relevant ways.