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Ciragan Palace - 25th Anniversary Under Kempinski Hotels Management

Dating back to the 17th century, the only Ottoman imperial palace and hotel on the Bosphorus that once hosted Sultans, the icon of timeless elegance Çırağan Palace celebrated its 25th year anniversary under the management of Kempinski Hotels with a series of events, accommodation packages and food & beverage offerings during January, February, March 2016.

Ciragan Palace Kempinski is Istanbul’s iconic hotel and has an unique architecture, a matchless location on the Bosphorus, the highest level of personalised service, and management by leading hotel business executives. Since its opening, it has seen countless eminent figures passing through its doors, including government delegates, royal families, world stars and celebrities. Ciragan Palace Kempinski excites people who are able to admire its splendour and creates a desire to see it in those who have yet to do so. In the past 25 years, it has always been the host of the most prestigious and extravagant events, meetings and weddings in the city.

Following the below dedicated strategy the anniversary communication results were very successful in terms of awareness, digital reach and revenue generation.

• Creating awareness in local & international markets with dedicated communication tools

• Creating messages about Çırağan Palace and Kempinski brand relationship

• Targeting current and potential audiences including VIPs, celebrities, business community, society and royal families...

• Working on the brand identity of anniversary including logo

• Boost the social media fan base with creating digital awareness

• Dedicated PR strategy for digital and offline media

• Dedicated B2B and B2C Marketing strategy

• Increase the revenue of the hotel with special accomodation packages and food & beverage related activities

• Linking the activity with Social Responbility Project

• Creating internal communication for hotel team and the company