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LUX* South Ari Atoll – relaunch campaign

CAMPAIGN STRATEGY FOR THE RELAUNCH OF LUX* SOUTH ARI ATOLL MALDIVES FROM THE BEGINNING TILL NOW.

LUX* Resorts & Hotels helps people to celebrate life by delivering consistently on the promise of a different kind of Luxury; hospitality that is Lighter. Brighter.

LUX* stages exceptional experiences in different locales – whether on the Beach, in the City or in Nature.

At LUX*, every moment matters; we’ve banished thoughtless patterns and created simple, fresh and sensory experiences to indulge our guests throughout their stay with us.

From freshly, locally roasted and ethically sourced coffee, retro-style ice cream parlours and tailor made health and spa sessions to magical tree of wishes, junk art galleries and impromptu on-the-beach film screenings, each LUX* experience is designed to help our guests celebrate life by turning the ordinary into extraordinary…

More details:
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