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MELIA HOTELS - Zanzibar: a better life for Kairo Village

This project represents the commitment to CSR of Meliá, as a strategic lever for creating shared value for Zanzibar, by strengthening the local community through the implementation of its Global Model in a hotel.

About Zanzibar. Zanzibar is a semi-autonomous part of Tanzania in East Africa. It is composed of the Zanzibar Archipelago in the Indian Ocean, 25–50 kilometers off the coast of the mainland, and consists of many small islands and two large ones: Unguja (the main island, referred to informally as Zanzibar) and Pemba. The capital is Zanzibar City, located on the island of Unguja. Its historic center is Stone Town, which is a World Heritage Site. Zanzibar's main industries are spices, raffia, and tourism.

About Meliá Zanzibar. Situated on the exotic spice island of Zanzibar, Meliá Zanzibar is contained within a beautiful 40 hectare estate providing spectacular, uninterrupted views of the magnificent Indian ocean. The resort offers a private beach of pearlescent white sand lapped by warm ocean waters. The island is ringed by a natural coral reef. As been designed to offer the highest standards of European luxury ensuring that your stay is both personalized and memorable. As such, we offer five accommodation options ranging from private villas complete with their own beautiful gardens and breath-taking infinity pools, to romantic garden rooms decorated with ornate Zanzibari beds and equipped with exquisite bathrooms.

Meliá Hotels International goals and commitment to the people of Tanzania. While tourism in Zanzibar has experienced rapid expansion in the last decade, this has not been accompanied by pro-poor growth. Although tourism has brought benefits -such as foreign exchange income, employment opportunities, and infrastructure development -it has also caused negative impacts, including social problems, environmental degradation, and conflicts between investors and local communities regarding resource exploitation.

The aim of Meliá is implementing its Global CSR Model in the Meliá Zanzibar surroundings is to contribute to reduce the impact on poverty, improving the employability of young local people and, in general, to increase the local quality of life by making the local community to take the advantage of the benefits generated by the increasing industry of tourism.

Meliá's growing maturity in the face of the constant progress it made in its approach to CSR has been strengthened and it now has a stronger business link to provide social value. The Company has thus been able to structure a Global Model that will progressively grow on an international level. By implementing its own global CSR model in the countries where it operates, Meliá aims for the model to be adapted to each regional context, its social needs and challenges, but without overlooking the needs and priorities of the hotel group itself. Understanding each regional context and the unique challenges of each geographical area will, of course, allow the model to provide the enhancement needed to generate shared value in each region.

This projects reflects the local adaptation of Meliá’s Global Model to the specific social reality of Kairo village, in Kiwengwa crossing our Global Model with the mentioned Sustainable Development Goals (SDG) as a framework for ensuring a positive local impact.

The model must therefore be aligned with the overall CSR strategy with the adaptability and flexibility required to ensure its proper implementation in each country in order to generate the desired positive impact and respond to local social needs.

Each of the six pillars that make up the model is defined by clear and specific goals designed to generate value and profits for the companies in which the hotel plays an active role; each one is linked to the 17 Sustainable Development Goals (SDG) adopted at the Sustainable Development Summit, held in September 2015, at which the UN member states adopted the 2030 Agenda for Sustainable Development aiming, among other things, to end extreme poverty, combat inequality and injustice, and tackle climate change. 

These pillars define the model blueprint: one that adapts to different situations that is already driven by regional businesses and their business units that enjoy a high degree of autonomy which allows them to be actively involved in countless actions of local impact. The important matters of each region, and those to which Meliá wishes to contribute, are outlined in this report in the regionalization section of this CSR model.

On October 2015, Meliá integrated the SDGs in its own CSR Strategy and works consistently to impulse each Goal according to the different social realities in those destinations in which has presence in order to help and cover specific local need. 

Autre document : Annex 1