Applied to:
This award celebrates loyalty and guest relation activation programs in the hospitality industry that create invaluable and memorable experiences for their members. These programs offer personalized incentives tailored to their members' unique needs and preferences. The winner will have successfully engaged and retained members by providing innovative and relevant benefits. This award recognizes programs that go above and beyond in creating an unforgettable member experience.
The project:
Since the launch of ALL in late 2019, two main objectives have been to provide “money can’t buy experiences” for members and to establish a clear connection between ALL and participating brands. In mid-2021, the 360 experiences were introduced to achieve these goals. These experiences, designed around each brand's passion, allow loyal members to use their Reward Points to book unique packages, typically including at least one night’s stay and exclusive activities. The experiences are VIP, highly personalized, and limited in number.
The promotion of these experiences involves CRM, social media, influencer activation, and the ALL Limitless Experiences platform. From start to finish, everything is meticulously organized to ensure an unforgettable experience. What sets this initiative apart is the collaboration with each brand to showcase their best offerings, from economy to luxury.
In 2022, notable experiences included:
These experiences have consistently sold out, proving popular with members and providing unique, brand-enhancing opportunities. Upcoming events include partnerships with Sofitel & Vogue, Greet Marseille, Mercure Porto, and ibis, ensuring continued engagement and satisfaction for ALL members.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
