90-Day Welcome Journey to Becoming a Moment Maker

Radisson Hotel Group’s revamped onboarding program, launched in August 2023, offers flexible, role-specific learning with gamified elements, creating an engaging, memorable 90-day journey for new hires.
Edition
2024
Competition
Corporate awards
Type
Candidate
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Applied to:

Best innovative talent management initiative

This award is designed to reward companies that demonstrate a strong commitment to identifying and recruiting top talent (acquisition and/or retention), as well as effectively integrating new employees into their organization. Companies with exceptional talent acquisition programs understand the importance of recruiting the best candidates to ensure the highest level of service to their customers. These programs may include strategies and processes such as innovative recruitment methods, effective onboarding programs, and ongoing support for new employees.

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The project:

In August 2023, Radisson Hotel Group revamped its onboarding program, introducing the "90-Day Welcome Journey to Becoming a Moment Maker." This initiative addresses gaps in traditional onboarding processes, such as lack of role-specific training, inconsistent support, and language barriers, to create an engaging, customized, and user-friendly experience for new hires.

The redesigned program incorporates a blended approach, combining online modules, on-the-job training, and live or virtual sessions. Notable features include:

  1. Flexible, Role-Based Training: Tailored learning paths ensure employees gain skills specific to their roles while aligning with current business needs.
  2. Be a Moment Maker Game: A gamified platform introduces employees to Radisson’s culture and values, awarding badges for achievements, enhancing engagement, and boosting knowledge retention.
  3. Sustainability Education: Employees learn about Radisson’s responsible business pillars—Think People, Think Community, Think Planet—through interactive activities, including a gamified tree-planting initiative.
  4. Connecting Moment Makers Sessions: Live sessions, available in multiple languages, delve deeper into Radisson’s history, culture, and brand elements, promoting inclusivity and global connection.

A structured communication strategy supported the launch, including targeted emails, in-hotel collateral, and a masterclass for General Managers and HR teams, ensuring consistent messaging and implementation. The gamified platform’s environmental contribution planted over 2,000 trees, reinforcing Radisson’s sustainability goals.

The program has yielded impressive results, with over 2,200 completions since its launch. Over 50% of participants completed their training within the first week, and satisfaction scores averaged 4.64 out of 5. Feedback highlighted the program’s interactivity, relevance, and engaging format, with participants describing it as a “transformative onboarding experience.”

The 90-Day Welcome Journey successfully redefines onboarding, aligning employee engagement with organizational culture and operational excellence, setting a new standard for talent management in the hospitality industry.