Applied to:
This award recognizes exceptional marketing programs that have successfully enhanced and promoted a brand or a concept through innovative initiatives, tools, and partnerships. The winning program will have demonstrated a deep understanding of its target audience and will have successfully engaged and inspired them through creative and effective collaborations. The award recognizes programs that have successfully leveraged partnerships to create a greater impact and achieve business goals.
The project:
Hilton’s innovative initiative, A Stay on the Green by Hilton, revolutionizes the hospitality experience for golf enthusiasts. Originating from a vision to create the ultimate hotel room for golf fans, this concept places a fully functional Hilton hotel room directly on the golf course during championship events, exemplifying the campaign tagline “It matters where you stay.”
The inaugural installation at the DP World Tour Championship in Dubai featured a replica of the Hilton Imperial Dubrovnik, strategically positioned on the 15th Green at Jumeirah Golf Estates’ Earth Course. Meticulously planned and executed, the room mirrored the luxury and comfort of a five-star Hilton property, complete with bespoke furnishings and amenities.
Guest experiences were enhanced with exclusive services including Hilton branded transportation, warm welcomes, and personalized dining experiences at the Hilton Dubai Palm Jumeirah. The initiative extended beyond overnight stays, encompassing media engagements, influencer collaborations, and dedicated hospitality lounges like the Hilton Lounge, providing panoramic views and premium services to over 1,500 guests.
This groundbreaking activation garnered significant media coverage, achieving 41 minutes of broadcast exposure and generating $4.1 million in NET sponsorship value across multiple tournaments. With plans to expand to the prestigious 2023 Ryder Cup, A Stay on the Green by Hilton continues to redefine luxury hospitality, combining exceptional service with unparalleled golf experiences to captivate global audiences.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
