Applied to:
This award recognizes a media campaign that has effectively promoted a hospitality brand or group. The campaignmay have been executed on any media platform, such as television, radio, newspapers, digital displays, social media, or the internet, and should have demonstrated creativity, originality, and relevance to the target audience. The winning campaign will have successfully increased brand awareness and/or customer engagement, resulting in positive business impact for the hospitality brand or group.
The project:
Adagio introduced a pioneering concept in March 2023, catering to the evolving desire to explore new places while feeling at home. The campaign resonates with the notion that today's travelers seek a sense of belonging without the commitment of ownership. Adagio offers a unique opportunity to "live" in vibrant cities worldwide, fostering a deep immersion in local culture. Staff members warmly welcome guests, sharing insider tips to enhance their stay, ensuring they feel less like tourists and more like locals.
This initiative was launched to enhance brand visibility and distinguish Adagio in a competitive market landscape. The campaign successfully boosted total assisted awareness by 8 points overall and an impressive 17 points among families, as reported by Dentsu Lab. By aligning with contemporary travel aspirations, Adagio continues to redefine hospitality by providing a home-like experience wherever guests choose to stay.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
