Applied to:
This award honors the most exceptional and original Food & Beverage concept developed by corporate headquarters teams, applicable to both uniform brand concepts and specific concepts. It recognizes a group or a brand that demonstrated its ability to think outside the box and introduces new concepts or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
AGE Restaurant: A Culinary Voyage at Anantara Layan Phuket Resort
Opened in December 2019 within the luxurious Anantara Layan Phuket Resort, AGE Restaurant offers a unique dining experience with its dimly lit, textured interiors embodying the "Flame and Burn" theme. The atmosphere exudes smoky sophistication, enhanced by a palette of charcoal, obsidian, and steel, complemented by black charred wood, smoked leather, and brushed metal.
Culinary Excellence
Chef de cuisine Nicola Pandolfo Testino leads guests on a global culinary voyage, presenting an impressive selection of dry-aged steaks. From Japanese wagyu striploin to Australian Angus tomahawk, Galician T-bone to Hereford tenderloin from Aberdeen, AGE's succulent cuts are grilled in a Josper charcoal oven for unparalleled flavor and tenderness.
Beyond Meat
Inspired by the Andaman Sea, AGE offers exquisite seafood and vegetable dishes. Highlights include Josper-grilled octopus, yellowtail carpaccio, pan-seared Hokkaido scallops, and charred eggplant with aged Parmigiano-Reggiano sauce, each dish packed with timeless flavors.
Wine and Art
The celebrated wine cellar features over 350 labels from Old and New World terroirs, curated by a master sommelier for a journey of discovery. Additionally, Phuket-based Australian artist John Underwood's kinetic sculptures made from recycled materials add a playful exuberance to the restaurant.
Innovative Experiences
Culinary experiences with visiting chefs have become an integral part of AGE's offering, enriching the dining experience with diverse culinary perspectives.
Communication and Marketing
AGE maintains a strong online presence with a standalone website and active Instagram and Facebook accounts. Public relations efforts include press release announcements, while marketing strategies feature special offers and event promotions on the website.
AGE Restaurant has quickly become a must-visit destination, combining exceptional cuisine, sophisticated ambiance, and innovative experiences to create unforgettable dining moments.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
