Applied to:
This award celebrates the most innovative and creative concepts in the hospitality industry. It recognizes a group or a brand that has demonstrated the ability to think outside the box and introduce a new concept or a new version of an existing concept that sets a new standard for the industry. To be eligible, the concept must have been implemented within the last two years and is operational. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
ALL members can now book their taxi or VTC directly on the ALL app and earn loyalty points when they pay with a credit card, or use their points to pay for the rides.
This feature is live in the app since May 2022 in Europe, and the ambition is to become the first hospitality group to contribute to the future of urban mobility, by offering multi-modal Mobility services to its guests, on the move and in daily life, with worldwide coverage.
The objectives are to Reaffirm our strategy of augmented hospitality, Reinforce members everyday engagement and Improve ALL digital stickiness.
This service is exclusive to ALL members, as the loyalty integration is essential to the value proposition. It allows the user to book specific trip options, such as children seats, or electric vehicles. It can be accessed via a web platform, on top of the app.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
