Applied to:
This award celebrates loyalty and guest relation activation programs in the hospitality industry that create invaluable and memorable experiences for their members. These programs offer personalized incentives tailored to their members' unique needs and preferences. The winner will have successfully engaged and retained members by providing innovative and relevant benefits. This award recognizes programs that go above and beyond in creating an unforgettable member experience.
The project:
Artshare, an innovative addition to the ALL loyalty program, allows members to create a web3 wallet within the program, enabling the purchase of digital assets using crypto, cash, or loyalty points. This integration gives ALL members exclusive access to unique digital art assets and special sales from Accor's hotels, enhancing the loyalty program experience.
Artshare offers opportunities for members to engage with artists through meetings, workshops, art openings, and private lunches. This initiative not only explores a new revenue model for Accor hotels but also strengthens the innovative positioning of the ALL program.
For its launch, the Innovation Lab partnered with Molitor, a venue known for its vibrant Street Art culture. In response to the replacement of the street art design in Molitor's indoor swimming pool cabins, the M Gallery Molitor hotel sought a way to preserve these artworks. They decided to compile the first collection of NFTs as a legacy of the cabins.
This premiere features works from three prominent street artists:
Each cabin will generate 130 NFTs, offering exclusive access to an evening event at Molitor focused on the indoor swimming pool.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
