Applied to:
This award recognizes the best opening or re-opening of an Upscale/Midscale hotel. The evaluation criteria include investment, architectural design, key performance indicators, concept, and CSR policies implemented. The hotel must have been opened or renovated within the past two years and is currently operational.
(This category specifically applies to franchisees or non-branded hotels and excludes hotels under management contract.)
The project:
Bellevigne, a project by Les Hôtels (Très) Particuliers, is set to open in autumn 2024, offering a fresh take on wine tourism by creating immersive spaces in French wine villages. Rooted in the rich wine heritage of France, Bellevigne aims to provide a unique blend of culture, community, and wine discovery, catering to seasoned connoisseurs, industry professionals, and emerging wine enthusiasts alike.
The inaugural location in Chambolle-Musigny, Bourgogne, transforms a historic merchant’s house into a village-inspired hub. Bellevigne combines modern comforts with local authenticity, offering an enriched experience that integrates wine tasting, gastronomy, and cultural exploration. The initiative is committed to showcasing terroir through its cuisine, which emphasizes local and seasonal produce paired thoughtfully with wines for a hedonistic tasting experience.
Bellevigne fosters a community spirit by introducing the Club, a private wine concierge service for loyal patrons seeking rare vintages. It also hosts workshops, tastings, and events to deepen guests' understanding of wine culture. The emphasis on conviviality ensures a space where wine aficionados and novices alike can connect, share, and explore.
The design, led by partners like Jordane Arrivetz and Julie Barrau, blends vintage aesthetics with modern sophistication, creating spaces that enhance the sensory experience of wine. With plans to expand into Alsace and other regions, Bellevigne’s mission is to democratize wine tourism, making it more inclusive and innovative while respecting its traditions.
Targeting an occupancy rate of 60% and a turnover increase of 20% in its first year, Bellevigne also aims to achieve significant brand visibility through social media and press coverage. Bellevigne redefines wine tourism by harmonizing tradition, innovation, and community, providing a new way for travelers to discover and celebrate the treasures of French terroir.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
