Club Med Tignes

Club Med Tignes, a brand-new mountain resort among lakes and glaciers where sport and adrenalin come together.
Edition
2023
Competition
Local awards
Type
Winner
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Applied to:

Best Resort (Re) Opening

This award recognizes the best opening or re-opening of a resort. The evaluation criteria include investment, architectural design, key performance indicators, concept, and CSR policies implemented. The hotel must have been opened or renovated within the past two years and is currently operational.
(This category specifically applies to franchisees or non-branded hotels and excludes hotels under management contract.)

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The project:

Club Med Tignes, a premium resort, opened in December 2022 after a €129M investment and two years of construction. Located in Val Claret, Tignes, a renowned winter sports destination, the resort offers a mix of traditional alpine charm and modern luxury.

Highlights:

  • Location: Situated in the lively hamlet of Val Claret, providing easy access to local shops and activities.
  • Architecture: Designed by Jean-Philippe Nuel, featuring a blend of traditional larch panels, modern aluminum structures, and large windows.
  • Facilities: Boasts 430 guest rooms, two restaurants, a large swimming pool, a wellness area, and a panoramic bar.

Amenities & Activities:

  • Winter Sports: All-inclusive activities for all levels, including skiing, snowboarding, and freestyle. Offers professional guidance for experienced skiers and beginners, with lessons available for children from age 4.
  • Summer Activities: Active holidays with biking, hiking, yoga, and fitness classes. Adventure options include paragliding, ice diving, and glacier rides.
  • Family Programs: Supervised activities for children aged 2-17 and the Amazing Family program to strengthen family bonds.

Sustainability:

  • Certifications: Achieved BREEAM “Very Good” level and Green Globe certification for sustainable practices.
  • Eco-Friendly Design: Features insulation, heat pumps, solar panels, and a heat recovery system to minimize energy consumption.
  • Economic Impact: Directly employs 300-400 people, with additional indirect employment.

Commercial Performance:

  • Occupancy Rates: 83% in winter 2022-23, 55% in summer 2023, and 92% projected for January 2024.
  • Marketing: Effective communication strategies, including media investments, customer mailings, social media, influencer roadshows, and partnerships with Lagardere Paris Racing and Rossignol.
  • Inauguration: Featured international press, officials, and Club Med president Henri Giscard d’Estaing, enhancing the resort's influence.