Applied to:
This award recognizes the best opening or re-opening of a luxury hotel. The evaluation criteria include investment, architectural design, key performance indicators, concept, and CSR policies implemented. The hotel must have been opened or renovated within the past two years and is currently operational.
(This category specifically applies to franchisees or non-branded hotels and excludes hotels under management contract.)
The project:
Convent Square Hotel, part of the Vignette Collection, opened in August 2023, reimagining a 13th-century Dominican convent into a luxurious urban sanctuary in Lisbon's historic Baixa district. Nestled in São Domingos Square, the hotel preserves its historical essence while offering modern sophistication. Guests are immersed in a serene yet vibrant environment surrounded by traditional Pombaline streets, antique shops, and monumental landmarks.
The hotel features 121 meticulously designed rooms and suites blending historic charm with contemporary elegance. Signature amenities include the restored Cloister with sunlit stone arches, lush greenery, and a fire pit, offering a tranquil retreat. Culinary highlights are curated by renowned Chef Vítor Sobral, featuring authentic Portuguese flavors and unique sensory experiences like the Afternoon Tea Ritual—a nod to Queen Catarina de Bragança, who popularized tea in England.
Sustainability is at the heart of Convent Square Hotel’s operations, earning it Green Key certification. From eco-conscious practices to authentic local engagement, the hotel caters to modern travelers seeking exclusivity, cultural immersion, and environmental responsibility. This commitment resonates with its diverse audience, including epicurean explorers, digital nomads, and culture enthusiasts.
The hotel’s launch was marked by strategic marketing campaigns and immersive guest experiences, generating substantial engagement across social media and earned media platforms, including mentions in Forbes and Conde Nast Traveller. With an average daily rate exceeding competitors by €275 and €8.5M in F&B revenue since opening, the hotel has established itself as a benchmark for luxury hospitality.
Convent Square Hotel encapsulates Lisbon’s heritage while setting new standards in personalized service, elegance, and sustainability, making it a destination for travelers seeking an unparalleled blend of history and modernity.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
