Applied to:
This award recognizes a new concept, service, or initiative that has been implemented in a hospitality site and demonstrates the industry’s ability to innovate and renew itself in the area of well-being, detox, relaxation, fitness, mindfulness, and other related aspects. The initiative should provide a unique and different approach to promoting wellness, health, and mindfulness.
The project:
Launched in April 2024, Escape Day is an innovative initiative designed to offer external guests a luxurious one-day retreat at the city’s most secure hotel. The concept transforms the hotel’s facilities, typically underused during low occupancy periods, into a profitable revenue-generating opportunity. By attracting locals seeking a lavish escape within the city, Escape Day provides a unique offering that blends relaxation, luxury, and exclusivity.
Guests of Escape Day are treated to a premium experience, beginning with a lavish breakfast that features a curated selection of gourmet options. This sets the tone for a day of indulgence, where the focus is entirely on relaxation and comfort. One of the standout features of this experience is exclusive access to the city’s largest pool, offering a peaceful oasis where guests can unwind, swim, and enjoy the tranquility of the hotel’s serene surroundings.
The initiative is particularly beneficial during low occupancy periods, as it allows the hotel to maximize its resources and generate additional income from external guests. The concept appeals to locals who may not be staying at the hotel but are looking for a luxurious retreat close to home. It provides an opportunity for people to experience the high-end amenities of the hotel without committing to an overnight stay, making it a flexible option for a one-day getaway.
Escape Day not only drives additional revenue but also positions the hotel as a destination for exclusive day experiences. The initiative enhances the brand’s visibility and appeals to a broader audience, attracting both residents and tourists seeking a high-end escape in the heart of the city. Ultimately, Escape Day exemplifies how hotels can creatively maximize their offerings and generate income, even during off-peak times.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
