Applied to:
This award recognizes outstanding communication efforts by a country, city, region, official institution, or tourism office that promote a destination to a wider audience. The award recognizes effective communication campaigns that utilize various media channels, such as television, radio, newspapers, displays, social media, or other platforms. The winning communication effort will have demonstrated creativity, innovation, and effectiveness in promoting a destination to potential tourists, while also showcasing the destination's cultural, social, and environmental values.
The project:
The "Feel our island energy" campaign, launched on March 15, 2023, invites travelers to experience the vibrant life and energy of Mauritius. This campaign showcases Mauritius as more than just a beach destination, highlighting its diverse offerings and the authentic experiences it provides.
Mauritius caters to every energy type:
The campaign encourages travelers to pause from their busy lives, connect with themselves and their families, and enjoy meaningful interactions. It promotes Mauritius as a place where one can experience extraordinary adventures and embrace every energy.
The campaign emphasizes the warm, welcoming nature of Mauritians, showcasing the island's inclusive and diverse community. It invites travelers to explore the island's mountains, lagoons, waterfalls, beaches, and national parks, offering a perfect mix of adventure and relaxation.
To promote this message, a comprehensive social media plan was implemented on Facebook, Instagram, and YouTube, resulting in over 6.8 million impressions and 20,000 clicks. This extensive outreach aims to connect with a wide audience, emphasizing the unique and enriching experiences awaiting visitors in Mauritius.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
