Grand Magic Hotel : A unique immersive guest’s experience

A new immersive experience near Disneyland Paris, inviting guests into a captivating world of reality and imagination.
Edition
2022
Competition
Corporate awards
Type
Winner
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Applied to:

The Hospitality Award for an Innovative Concept

This award celebrates the most innovative and creative concepts in the hospitality industry. It recognizes a group or a brand that has demonstrated the ability to think outside the box and introduce a new concept or a new version of an existing concept that sets a new standard for the industry. To be eligible, the concept must have been implemented within the last two years and is operational. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.

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The project:

The Grand Magic Hotel: An Immersive Experience Near Disneyland Paris

Since summer 2022, The Grand Magic Hotel has offered guests a unique and enchanting experience. Upon entering through magical carousel doors, guests are greeted by a grand reception resembling a theatre, adorned with red curtains and digital screens previewing the adventure ahead. Mr. Maurice’s troupe provides a warm welcome and hands over the keys to begin the journey of wonders.

Mr. Maurice

Meet Mr. Maurice, your charming and mischievous host. With his elegant moustache and friendly demeanor, he holds the secrets of the hotel and guides guests through a series of fantastic worlds.

The Grand Hall and 4 Fantastic Worlds

The mysterious Passage Way leads to The Grand Magic Hotel’s lounges, where Mr. Maurice takes guests on an unprecedented multimedia adventure. This extraordinary journey includes four fantastic acts:

  1. The French Garden: A vast meadow with butterflies and a magic-wielding white rabbit.
  2. The Forest Pavilion: An enchanted forest with glowing flowers and a night illuminated by fireflies.
  3. The Water Palace: A stunning underwater world with marvelous reflections.
  4. The Sky Gallery: A walk among the clouds, featuring a poetic journey to the moon with twirling paper planes.

The Grand Hall also features the Bar of the Grand Magic Hotel, designed by French interior designer Oscar Ono, Maison Numéro 20, offering cocktails themed around the four worlds.

A Unique Multimedia Symphony

For this immersive experience, The Grand Magic Hotel partnered with Canadian multimedia studio Moment Factory. Known for creating over 500 unique projects, including Madonna’s Super Bowl halftime show and Aura at Montreal’s Basilica of Notre-Dame, Moment Factory blends interior design, lighting, technology, and digital content to craft the hotel’s four imaginative worlds.

This collaboration ensures a truly magical stay, reconnecting guests with the wonder of childhood in a spectacular, immersive setting.