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This award celebrates loyalty and guest relation activation programs in the hospitality industry that create invaluable and memorable experiences for their members. These programs offer personalized incentives tailored to their members' unique needs and preferences. The winner will have successfully engaged and retained members by providing innovative and relevant benefits. This award recognizes programs that go above and beyond in creating an unforgettable member experience.
The project:
Hilton Honors: A World-Class Loyalty Program
Hilton Honors members who book directly through preferred Hilton channels enjoy instant benefits, including a flexible payment slider allowing nearly any combination of Points and money to book a stay, exclusive member discounts, and free standard Wi-Fi. Members can also use contactless technology through the industry-leading Hilton Honors app, enabling check-in, room selection, and Digital Key access. The program, free to join, offers 139 million members numerous ways to earn and redeem Points, such as co-branded credit cards, free nights, Amazon purchases, exclusive experiences, and charitable contributions. Travelers can enroll at hiltonhonors.com and learn more at stories.hilton.com/hiltonhonors, or follow Hilton Honors on Facebook, Twitter, and Instagram.
This year, Hilton Honors announced a three-year partnership with The European Tour Group, becoming an Official Partner of the DP World Tour and Official Hotel of the 2023 Ryder Cup. This builds on a 16-year partnership with McLaren Racing, providing exclusive experiences for Hilton Honors members and accommodations for the McLaren F1 Team.
Exclusive Experiences and Promotions
Hilton Honors connects fans with their passions, offering members access to unforgettable moments with their favorite artists and celebrities. From dining and music to sports and wellness, members can use Points on exclusive packages. In 2022, nearly 35 million Points were redeemed globally for over 1,400 Experiences.
Popular promotions like the Double Your Stay Global Promotion, running until December 31, allow members to earn double Points on all eligible stays and an additional 2,000 Points per stay for check-outs from Monday to Friday.
Key Figures & Impact
Videos to Showcase the Program
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
