Applied to:
This award recognizes exceptional marketing programs that have successfully enhanced and promoted a brand or a concept through innovative initiatives, tools, and partnerships. The winning program will have demonstrated a deep understanding of its target audience and will have successfully engaged and inspired them through creative and effective collaborations. The award recognizes programs that have successfully leveraged partnerships to create a greater impact and achieve business goals.
The project:
Experienced in creating innovative hospitality experiences through strategic partnerships, notably collaborating with McLaren Formula 1 team to launch "The Stay" at Silverstone's Hilton Garden Inn. Orchestrated a unique pit lane experience within the campsite, blending Hilton luxury with F1 excitement. Managed a team of HHC crew members to deliver personalized guest services including fluffy robes, themed breakfast boxes, toiletries, and a pillow bar offering F1-inspired pillow options.
Led a social-first content campaign that reached a global audience of millions, featuring daily updates and behind-the-scenes footage. Collaborated with influencers like WillNe, Aarav Amin, and Mohib Sheraz to amplify engagement and surprise fans with exclusive upgrades, including a trackside suite stay at Silverstone. Produced compelling hero films and social media cutdowns showcasing the partnership's success and highlighting key hospitality elements.
Achieved significant campaign metrics with 25.3 million views and distribution of 10,000 branded items, reinforcing Hilton's commitment to enhancing guest experiences through innovative activations. This successful initiative underscores a strategic blend of luxury hospitality and motorsport excitement, solidifying Hilton's reputation as a leader in creating memorable guest engagements.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
