Applied to:
This award recognizes the best opening or re-opening of an economy hotel/hostel. The evaluation criteria include investment, architectural design, key performance indicators, concept, and CSR policies implemented. The hotel/hostel must have been opened or renovated within the past two years and is currently operational.
The project:
Ibis Styles Copenhagen Orestad, opened in February 2023, embodies the ibis brand's innovative spirit and commitment to bold design. Located in Amager Island's vibrant district, the hotel integrates contemporary architecture with sustainable practices, holding Green Key certification and DGNB gold status. Designed by Holscher Nordberg Architects and Mulderblauw, the hotel features 186 rooms, family-friendly options, and eco-friendly operations.
The hotel targets leisure and business travelers with unique amenities like the Sunder restaurant, bike rentals, and vibrant interiors blending urban and natural aesthetics. Marketing activation for its launch centered around the #OpenToCreativity campaign, which combined digital and physical experiences. Highlights included the Open Party, featuring influencer collaborations, live artwork creation, and metaverse integration, resulting in over 8.5 million social media views and $450K in PR value.
This dynamic launch strategy translated into robust business performance, with a RevPAR 10.6% above the European ibis Styles average and an impressive guest satisfaction rating of 88.94/100.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
