Invaluable Member Experience

We at IHCL are thrilled to submit a nomination for the Hospitality Award in the Invaluable Member Experience category. Our focus is on the exceptional achievements and transformative impact of our Epicure membership program, designed to provide unparalleled lifestyle experiences for our esteemed members at Taj Hotels.

Epicure Lifestyle Memberships, with two tiers—Epicure Privilege and Epicure Preferred—are crafted to offer sheer indulgence and create memorable moments for our valued members. Our key objectives with Epicure include:

1. Creating a Distinct Luxury Identity: Establishing a branded intellectual lifestyle property catering to the elite segment.
2. Offering Unique Experiences: Providing intimate, niche experiences that foster deep connections with our guests.
3. Appealing to the New-Age Elite: Delivering prestige and exclusivity to attract discerning customers in the luxury market.
4. Fostering Loyalty and Advocacy: Introducing new value propositions that enhance customer loyalty beyond transactions.
5. Driving Success for Taj Hotels: Enhancing visibility, repeat guest ratios, revenues, and footfalls.
6. Delivering Ultra-Exclusive Experiences: Creating immersive, indulgent experiences that exemplify service excellence.

Epicure has redefined luxury, setting new standards for member-centric programs in the hospitality industry. It has led to exceptional member engagement, loyalty, and significant business growth, elevating Taj Hotels to new heights of excellence.

We believe Epicure's impact and success merit recognition through the Hospitality Award for Invaluable Member Experience.