Applied to:
This award recognizes a new concept, service, or initiative that has been implemented in a hospitality site and demonstrates the industry’s ability to innovate and renew itself in the area of well-being, detox, relaxation, fitness, mindfulness, and other related aspects. The initiative should provide a unique and different approach to promoting wellness, health, and mindfulness.
The project:
J Wellness Circle, launched in June 2023 by IHCL, redefines wellness through a holistic approach, aligning with the AHVAAN 2025 strategy to establish leadership in the wellness industry. The initiative evolved from the well-regarded Jiva Spas and expanded to offer comprehensive wellness experiences rooted in Indian traditions of Ayurveda and Yoga. It combines ancient rituals, natural ingredients, and modern science to heal the mind, body, and soul.
This project addressed the growing demand for wellness solutions amidst rising stress levels and health-conscious lifestyles. The offerings include immersive therapies, meditation, Ayurveda-based treatments, and nourishing soul cuisine, designed to cater to physical, mental, and emotional well-being. Developed by a cross-functional team, J Wellness Circle underwent rigorous benchmarking, a nine-month development process, and launched across 54 IHCL properties in its first phase.
The program emphasizes sustainability and inclusivity, using eco-friendly materials and supporting local organic farming and women-led self-help groups. Bespoke products, including handcrafted wellness items, candles, oils, and body mists, enrich the guest experience while promoting community welfare. Additionally, an in-house spa academy ensures consistent service quality across all locations.
Leveraging IHCL’s Paathya initiative, J Wellness Circle integrates sustainability into its operations and marketing strategies, enhancing its brand identity. Marketing campaigns, influencer collaborations, and partnerships with global wellness events amplify the brand's reach and position IHCL as a thought leader in holistic wellness.
Since its launch, J Wellness Circle has achieved significant milestones, including a 123% growth in revenue, a 20% increase in treatment prices, and recognition with six prestigious awards. The initiative has elevated guest satisfaction, with engagement averaging 90+ and rave reviews highlighting its transformative impact. Plans for expansion include new retreats, wellness cafés, and additional locations, reinforcing J Wellness Circle as a pioneer in the luxury wellness segment.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
