Jumeirah Williams Racing Partnership Invaluable Member Experience

Jumeirah's loyalty programme stands out for its unique and relevant offering by giving selected Jumeirah One members exclusive access to the Williams Suite at the Paddock Club during Formula One races at Silverstone, Monza, Singapore, and Abu Dhabi in 2023. This experience blends the excitement of motorsport with Jumeirah's signature luxury and comfort, aligning perfectly with members' interests.

Key features of the programme include:

• Exclusive Access: Members gain behind-the-scenes access to the Circuit and Paddock Club.
• Prime Viewing: Guests enjoy prime views of the Start/Finish straight and Pit Lane.
• Daily Pit Lane Walks: Enhancing the experience with closer interactions with teams and drivers.
• Gifts and Merchandise: Williams Racing gifts and team merchandise as mementos.
• Gourmet Dining: All-day refreshments and a gourmet lunch with locally sourced ingredients.

The programme extends beyond race day, with seamless hotel arrangements and luxury car transfers, ensuring an all-encompassing luxury experience. The communication strategy effectively highlights the exclusivity and luxury to Platinum and Gold members.

The partnership has yielded outstanding results:

• Economic Impact: Enhancing Jumeirah's association with luxury and exclusivity, with expected increased revenue.
• Customer Satisfaction and Loyalty: Overwhelmingly positive feedback, boosting long-term member loyalty.
• Continuous Improvement: Plans to expand and enhance offerings further.

This partnership with Williams Racing represents a pinnacle achievement in hospitality loyalty programmes, blending luxury, exclusivity, and Formula One excitement. It demonstrates innovation, relevance, and excellence, deserving recognition for the Hospitality Award’s Invaluable Member Experience.