Applied to:
This award recognizes a media campaign that has effectively promoted a brand or a group. The campaign may have been executed on any media platform (such as television, radio, newspapers, digital displays, social media, or internet) and should have demonstrated creativity, originality, and relevance to the target audience. The winning campaign will have successfully increased brand awareness and/or customer engagement, resulting in positive business impact for the hospitality brand or group.
* Brands/Groups may submit themselves or partners/agencies may submit on behalf of their clients.
The project:
Accor has launched a dedicated advertising campaign to highlight its role as the Premium Partner of the Paris 2024 Olympic & Paralympic Games. The campaign, titled "Crafting Treasured Memories," focuses on the company’s commitment to making guests' experiences unforgettable. It shines a spotlight on Accor’s Heartists—its employees who go above and beyond to provide exceptional service and personalized experiences for guests. The campaign’s message emphasizes the emotional connection between Heartists and guests, with the aim of enhancing the overall guest experience during the high-profile event.
The campaign is designed to communicate the essence of Accor’s hospitality, aligning with its values of passion, care, and dedication. Through this initiative, Accor seeks to demonstrate how its hotels and staff contribute to creating lasting memories for those attending the Paris 2024 Games, whether as athletes, visitors, or other stakeholders.
Accor’s media strategy for this campaign is expansive, with a focus on both traditional and digital platforms. It will be featured on TV, online, and billboards, ensuring widespread visibility and engagement with a broad audience. The media plan is ambitious, aiming to reach millions of viewers and travelers across various touchpoints.
As a Premium Partner, Accor’s involvement in the Paris 2024 Games is not just about sponsorship, but about demonstrating its commitment to creating a memorable experience for everyone associated with the event. The campaign further underscores Accor’s position as a global leader in hospitality, reinforcing its dedication to excellence in service, while capturing the spirit of the upcoming Games. By focusing on its Heartists, the company strengthens the emotional resonance of its brand and the personal connections that define exceptional hospitality.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
