Le Lieu Dit

Le Lieu Dit - When hospitality is local, optimistic and sustainable
Edition
2023
Competition
Corporate awards
Type
Finalist
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Applied to:

The Hospitality Award for an Innovative Concept

This award celebrates the most innovative and creative concepts in the hospitality industry. It recognizes a group or a brand that has demonstrated the ability to think outside the box and introduce a new concept or a new version of an existing concept that sets a new standard for the industry. To be eligible, the concept must have been implemented within the last two years and is operational. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.

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The project:

The LIEU DIT, established in Nantes in 2022, is a pioneering "village" central square hospitality concept emphasizing proximity, added services, and sustainability.

Concept Highlights:

  1. Local Business Focus: Catering to both locals and visitors, integrating into the community.
  2. Enhanced Services: Providing additional services such as catering, retail, seminars, and well-being, which add value despite being less profitable.
  3. Modern Hospitality: Emphasizing environmental sustainability and innovative local initiatives.

Unique Offerings:

  • "No-star" Hotel: High-quality bedding, showers, and Wi-Fi, but no TVs, phones, desks, or minibars, encouraging guests to use communal food and beverage areas. Over 60% of furnishings are recycled or repurposed.
  • Gasparelli Pizza: Serving healthy, locally sourced Neapolitan pizzas.
  • Local Wine and Grocery Store: Featuring natural wines, local beers, and regional products.
  • Outside Playground: Hosting events and activities like surfboard rentals, boxing classes, and a comedy club, attracting locals.
  • Community Engagement: Communicating values of optimism, kindness, and awareness.

Simplicity and Sustainability:

  • Recycling and Reusing: Minimizing environmental impact through renovation and recycling.
  • Low-tech Approach: Avoiding unnecessary technological luxuries.
  • Cycling-Friendly: No parking but excellent facilities for cyclists.
  • Local Breakfast: Offering local products and minimizing food miles.
  • Water Conservation: Using hourglasses in showers and promoting sustainable habits.

Innovative Features:

  • Creative Furnishings: Including shuttlecock furniture, reclaimed wood tables, a boat meeting room, refurbished beds, and second-hand sinks.

Results and Performance:

  • Created 22 jobs.
  • Attracts an average of 250 restaurant guests daily.
  • Achieved over 75% occupancy rate.
  • High ratings: 4.7 on Google and 8.5 on Booking.com.
  • Recognized as "L'Hôtel autrement" by national media.
  • Extensive press coverage on various innovative aspects.

The LIEU DIT exemplifies innovative, sustainable hospitality, offering unique experiences and strong community integration.

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The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.

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