Applied to:
This award recognizes exceptional marketing programs that have successfully enhanced and promoted a brand or a concept through innovative initiatives, tools, and partnerships. The winning program will have demonstrated a deep understanding of its target audience and will have successfully engaged and inspired them through creative and effective collaborations. The award recognizes programs that have successfully leveraged partnerships to create a greater impact and achieve business goals.
The project:
Richard Orlinski's creation, "Le Paon," symbolizes the essence of Maison Albar Hotels, celebrating the family's century-long legacy in hospitality. Inspired by the majestic peacock, a symbol of beauty, nobility, and renewal through its annual plumage change, the sculpture integrates Maison Albar's logo into its feathers.
Orlinski, renowned for his global appeal in the art world with over 15 years of captivating audiences with his wild animal-inspired creations, aims to make art accessible. His works, rooted in freedom, power, and passion, resonate deeply across cultures.
Under Céline Falco's vision for Maison Albar Hotels, each boutique hotel embodies French hospitality while maintaining a distinct familial spirit. The collaboration between Orlinski and Maison Albar Hotels aligns naturally, both ambassadors of French culture aiming to share the art of hosting worldwide.
The unveiling of "Le Paon" at the opening of Maison Albar – Le Victoria in Nice in early 2024 will be marked by a charitable gala auction. Proceeds from the sale of the sculpture will benefit a chosen association, reflecting their joint commitment to giving back. The selected charity, to be announced later this year, underscores their shared values and dedication to supporting meaningful causes.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
