L’Escale Royale

L’Escale Royale delivers luxurious floating suites combining elegance, sustainability, and innovation. Founded by the Dumont brothers, it offers modern comforts and serene, nature-immersive experiences.
Edition
2024
Competition
Corporate awards
Type
Winner
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Applied to:

Best Brand Concept

This award recognises an innovative brand positioning, architecture or concept strengthening differentiation and market relevance, with the potential toredefine standards and influence the evolution of the industry.

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The project:

L’Escale Royale is an innovative hospitality concept offering luxury floating accommodations that merge sustainability, elegance, and cutting-edge technology. Founded by Augustin, Jean-Chrysostome, and Jérôme Dumont, it redefines high-end travel experiences through eco-friendly designs and seamless digital guest journeys. The suites, crafted with 98% sustainable and recyclable materials, offer panoramic views, modern amenities, and premium features like whirlpool bathtubs and rooftop saunas.

The brand champions sustainability, employing low-carbon construction, renewable energy solutions, and reversible structures that protect natural surroundings. Its operations prioritize zero waste and carbon footprint tracking, partnering with initiatives like Treeapp for reforestation.

Guest experience is elevated through advanced digital integration, offering online check-ins, personalized stays, and efficient post-visit engagement. Collaborations with renowned designers such as Oscar Ono and GG&Grace ensure a fusion of luxury and functionality in both urban and serene natural settings.

Since its inception with the floating suite "La Venise Parisienne," L’Escale Royale has expanded to 18 suites across six prime locations in France, with plans to grow to 1,000 suites globally by 2028. Supported by notable partners like Kassada, BPI France, and Mcapital, the project also offers franchising opportunities, enabling hotels to extend capacity with minimal environmental impact.

Recognized for innovation and sustainability, L’Escale Royale delivers an unparalleled blend of luxury and eco-consciousness, setting a new standard in modern hospitality.