Applied to:
This award celebrates loyalty and guest relation activation programs in the hospitality industry that create invaluable and memorable experiences for their members. These programs offer personalized incentives tailored to their members' unique needs and preferences. The winner will have successfully engaged and retained members by providing innovative and relevant benefits. This award recognizes programs that go above and beyond in creating an unforgettable member experience.
The project:
On September 3, 2022, about 50 loyal ALL members and their companions experienced a unique Limitless Experience on Germany's highest mountain, the Zugspitze. The event began with a bus journey from Munich to the Zugspitze cable car valley station, where guests were greeted by Mountaineer Walking Acts before ascending through the clouds. Upon arrival, they were treated to a welcome drink and a stunning sunset over the Alps.
The entire restaurant, cable car, and Zugspitze platform were exclusively reserved and branded for the event, featuring a popular photo wall for guests. The highlight was a gourmet three-course meal at Germany's highest restaurant, accompanied by live music and a performance by a Ukrainian artist. The evening culminated with an exclusive concert by internationally renowned artist Alice Merton, who performed her famous hits and new songs.
This memorable event allowed ALL members to enjoy culinary delights, artistic performances, and exclusive entertainment. The evening concluded with a bus ride back to Munich, where guests continued to network and made new friends before resting at Sofitel Munich Bayerpost or 25hours Hotel The Royal Bavarian Munich.
This exclusive event was available only to ALL members through the redemption of reward points.
Key Facts:
The Limitless Experience successfully showcased the exclusivity and luxury associated with the ALL brand, providing guests with an unforgettable evening on the Zugspitze.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
