Applied to:
This award recognizes exceptional marketing programs that have successfully enhanced and promoted a brand or a concept through innovative initiatives, tools, and partnerships. The winning program will have demonstrated a deep understanding of its target audience and will have successfully engaged and inspired them through creative and effective collaborations. The award recognizes programs that have successfully leveraged partnerships to create a greater impact and achieve business goals.
The project:
Mandarin Oriental, Bodrum, situated on the Turkish Riviera, epitomizes Mediterranean elegance. In summer 2023, the resort partnered with Louis Vuitton to unveil a captivating pop-up store and transform its iconic Blue Beach Club & Bar. This collaboration celebrates Louis Vuitton's By The Pool collection, showcased in a redesigned space inspired by local architecture and the leisurely Mediterranean lifestyle.
The pop-up store, Louis Vuitton's second in Bodrum, features men’s and women’s ready-to-wear clothing, footwear, bags, accessories, sunglasses, and perfumes—all adorned with Louis Vuitton's distinctive craftsmanship and signature LV By The Pool designs. Natural materials and a color palette reflecting the collection's hues create an inviting atmosphere, complemented by patterns inspired by local tile designs.
Guests can explore the collection and enjoy the ambiance from sun loungers outside the store, offering panoramic views of Bodrum’s azure bay. The venue, with indoor and outdoor seating, provides a serene setting for daytime relaxation and breathtaking sunsets, ensuring a memorable experience synonymous with both Mandarin Oriental's luxury and Louis Vuitton's prestige.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
