Applied to:
This award recognizes the best opening or re-opening of a resort. The evaluation criteria include investment, architectural design, key performance indicators, concept, and CSR policies implemented. The hotel must have been opened or renovated within the past two years and is currently operational.
The project:
LUX* Belle Mare, located in Mauritius, reopened in October 2023 after a 15-month closure for extensive renovations costing $50 million. The resort now embodies a fresh perspective on luxury hospitality, blending tropical minimalism with timeless architectural elegance. Designed by Jean-Francois Adam and Jean-Marc Tang, the upgrades include enhanced natural lighting, contemporary interiors, and spaces tailored to guest experiences. Renowned chef Vineet Bhatia oversees the culinary offerings, including the must-visit Amari restaurant.
Target Audience
The resort appeals to affluent couples, families, wellness enthusiasts, high-end leisure travelers, and event planners. It offers private villas, family-friendly amenities, wellness retreats, and bespoke packages for destination weddings and corporate events.
Innovative Aspects
Key features include Mauritius’ largest pool, diverse dining options, and personalized wellness journeys. Guests can explore sustainable activities such as marine conservation and eco-friendly practices. The resort actively minimizes waste, uses pesticide-free produce from its farm, and aims for the Butterfly Mark sustainability certification.
Marketing and Communication
The relaunch campaign emphasized architectural and experiential highlights via social media, professional photography, and press features. Collaborations with platforms like Cosmopolitan France and targeted ads in Condé Nast enhanced its visibility.
Achievements
Post-renovation, Revenue Per Available Room (RevPAR) rose by 38% compared to pre-COVID levels. The resort strengthened brand loyalty through tailored luxury services and broadened its reach into markets like Russia, India, and South Africa.
Business Goals
Future objectives include boosting revenue, enriching guest satisfaction, expanding global reach, and leading in sustainability. The resort also aims to grow its Meetings, Incentives, Conferences, and Exhibitions (MICE) segment.
This rejuvenated luxury destination exemplifies excellence in modern hospitality while embracing eco-conscious practices.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
