Applied to:
This award recognizes a media campaign that has effectively promoted a hospitality brand or group. The campaignmay have been executed on any media platform, such as television, radio, newspapers, digital displays, social media, or the internet, and should have demonstrated creativity, originality, and relevance to the target audience. The winning campaign will have successfully increased brand awareness and/or customer engagement, resulting in positive business impact for the hospitality brand or group.
The project:
At the heart of our pride in this campaign lies the achievement of crafting a touching narrative that beautifully celebrates the innocence of childhood, a theme that resonates with audiences across generations. This narrative perfectly encapsulates the essence of Novotel—the thrill of discovery, the embrace of hospitality, and the enchantment of shared moments.
We take immense pride in pioneering Novotel's first European campaign, a testament to our thoughtful consideration of Europe's diverse audience. A key distinguishing factor is the deliberate choice to take out dialogue, allowing the universal story to transcend language barriers and be a tale to which anyone can relate. The story unfolds as a universal experience, reminding individuals of the simple and pure joys in life, making it a source of delight and inspiration.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
