Applied to:
This award celebrates the most innovative and creative concepts in the hospitality industry. It recognizes a group or a brand that has demonstrated the ability to think outside the box and introduce a new concept or a new version of an existing concept that sets a new standard for the industry. To be eligible, the concept must have been implemented within the last two years and is operational. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
Motto by Hilton debuted in Europe with Motto by Hilton Rotterdam Blaak in 2022, marking a significant innovation in the hospitality industry. This brand stands out with its strategic locations, dynamic and stylish designs reflecting local culture, and efficient guestrooms ranging from 14-16 sqm. The rooms offer unique configurations, including standard, bunk, and flex beds, and can connect up to 9 rooms, thanks to Hilton's Confirmable Connecting Rooms technology.
The vibrant Motto Commons in the lobby serves as a social hub for guests and locals, seamlessly integrating a bespoke food and beverage experience with light bites and barista-led coffee by day, transitioning to spirited beverages by night. Motto by Hilton connects guests to the heart of local communities, offering unique and efficient travel solutions.
Motto by Hilton Rotterdam Blaak exemplifies the brand's pillars and innovations. An adaptive reuse project, the hotel's design preserves the building's historical and artistic essence. The Motto Commons integrates unique dining experiences with MOST and Pesca, attracting both guests and locals. The hotel features cleverly compact rooms (14-20 sqm) with the ability to connect up to 14 rooms in a row, supported by Hilton's technology, garnering strong customer reviews and performance metrics.
By 2023, Motto by Hilton has expanded to six global locations (Times Square, Chelsea, Tulum, Philadelphia, Washington, and Rotterdam), continuing to provide a unique launchpad for travelers worldwide.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
