Applied to:
This award honors the most exceptional and original Food & Beverage concept developed by corporate headquarters teams, applicable to both uniform brand concepts and specific concepts. It recognizes a group or a brand that demonstrated its ability to think outside the box and introduces new concepts or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
In 2023, Accor’s F&B team unveiled a new Food & Beverage concepts catalogue designed to transform the dining experiences offered across its hotels. This comprehensive resource introduces 20 innovative and vibrant restaurant and bar concepts tailored to meet diverse market demands and enhance guest satisfaction. The initiative aims to support hotel partners in launching or renovating their F&B outlets with cutting-edge designs, operational efficiency, and creative culinary approaches.
The catalogue includes detailed toolkits for each concept, providing actionable guidelines to assist partners in seamlessly implementing new ideas. These toolkits cover a range of essential elements, such as layout design, branding, menu engineering, and sustainability practices. By integrating these features, the catalogue ensures that new outlets align with Accor’s brand standards while catering to regional and local guest preferences.
Some highlighted concepts from the catalogue include immersive dining experiences, community-oriented spaces, and designs that emphasize eco-friendly operations. These concepts reflect Accor’s commitment to innovation and align with its global sustainability goals, incorporating waste reduction strategies and responsibly sourced materials.
To facilitate the adoption of these concepts, the F&B team has also launched an interactive online platform that provides partners with easy access to all materials, including case studies, visual assets, and success stories from existing outlets. This digital resource ensures that hotel teams can customize the concepts to suit their specific needs while maintaining operational efficiency.
The launch of the F&B catalogue has been well-received, strengthening Accor’s reputation as a leader in hospitality innovation. It not only supports partners in creating unique dining experiences but also reinforces Accor’s brand promise of delivering memorable moments to guests. With this initiative, Accor continues to set new benchmarks in the F&B space, blending creativity, practicality, and sustainability to redefine hospitality standards.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
