Applied to:
This award recognizes the best opening or re-opening of a resort. The evaluation criteria include investment, architectural design, key performance indicators, concept, and CSR policies implemented. The hotel must have been opened or renovated within the past two years and is currently operational.
The project:
Club Med Kiroro Peak, opened in December 2022, is a luxury resort designed for guests aged 12 and older, located in Hokkaido's pristine snow-covered mountains. It is part of the Club Med Kiroro project, which integrates two distinctive buildings—Kiroro Peak and Kiroro Grand—connected via a short buggy or gondola ride. While Kiroro Peak focuses on an adult-oriented experience, Kiroro Grand caters to families with children, offering shared access to numerous amenities.
Kiroro Peak features 126 rooms blending traditional Japanese aesthetics with avant-garde design by Studio HBA, creating a harmonious mix of natural materials, modern Japanese influences, and local cultural art. Guests can relax in amenities like private Ofuro baths, a Japanese Onsen, and the Club Med Spa. The Otaru restaurant offers a buffet of Japanese-French fusion cuisine, with additional dining options available at Kiroro Grand, including sushi and grill restaurants.
The resort emphasizes sustainability, boasting Green Globe Certification and initiatives like the "Bye-Bye Plastics" program. Guests enjoy immersive cultural experiences, including educational walks, local traditions, and community-focused practices such as sourcing local products.
A comprehensive marketing campaign accompanied the opening, featuring influencer roadshows and a series of YouTube videos highlighting the resort’s architecture, design, and offerings. The campaign garnered over €2.15 million in PR value and extensive media coverage. Commercially, the resort has performed exceptionally well, achieving an 83% occupancy rate in winter 2023-24, a 20% increase in the average daily rate, and attracting 60% new Club Med clients.
Club Med Kiroro Peak combines cultural authenticity, sustainability, and luxury, setting new standards for mountain resorts in Asia-Pacific. With its unique design and exceptional performance, it serves as a hallmark of Club Med’s ability to deliver upscale, innovative, and profitable guest experiences.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
