Applied to:
This award recognizes a new concept, service, or initiative that has been implemented in a hospitality site and demonstrates the industry’s ability to innovate and renew itself in the area of well-being, detox, relaxation, fitness, mindfulness, and other related aspects. The initiative should provide a unique and different approach to promoting wellness, health, and mindfulness.
The project:
Lorenzo Giannuzzi has played a pivotal role in transforming Palazzo Fiuggi into one of the world’s leading wellness retreats. With his deep expertise in Italian hospitality, he spearheaded a remarkable transformation of the property, turning it into a luxury medical spa renowned for its commitment to wellness, health, and relaxation. The journey began with a €30 million redevelopment, which was completed in 2021, marking the beginning of Palazzo Fiuggi’s new chapter as a world-class wellness destination.
Palazzo Fiuggi’s transformation under Giannuzzi’s leadership is a testament to his vision of combining Italy’s rich hospitality heritage with cutting-edge wellness offerings. The resort is now considered one of the foremost medical spas globally, attracting guests who seek not only relaxation but also holistic health solutions. The spa’s treatments are tailored to promote long-term well-being, using the latest in medical and wellness science to provide personalized care to every guest.
Beyond its advanced medical and wellness services, Palazzo Fiuggi embodies the essence of luxury. The property offers refined accommodations, exquisite dining, and a range of activities designed to enhance the mind-body experience. The stunning location, surrounded by nature, further amplifies the retreat’s sense of tranquility, making it an ideal destination for those seeking both physical and mental rejuvenation.
Today, Palazzo Fiuggi represents the perfect blend of luxury and wellness in Italy. It stands as a model for the future of medical spas, where guests can enjoy world-class treatments in a beautiful, serene environment. Lorenzo Giannuzzi’s leadership has solidified Palazzo Fiuggi’s reputation as a destination that redefines wellness in the heart of Italy, making it a premier choice for health-conscious travelers around the world.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
