Applied to:
This award honors the most exceptional and original Food & Beverage concept developed by corporate headquarters teams, applicable to both uniform brand concepts and specific concepts. It recognizes a group or a brand that demonstrated its ability to think outside the box and introduces new concepts or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
Reconnect – Rebuild – Refill
In an atmosphere of utmost confidentiality, this new bar bridges the gap between herbal apothecary and Belle Epoque boudoir, blending the scientific with the mystical, the licit with the illicit. The result is a unique cocktail menu that highlights "alcohol-free" creations, all served discreetly.
REHAB is a powerful concept, evident in its surprising cocktail menu. Expert mixologists bring their skills to this speakeasy, catering to epicureans daring enough to explore the forbidden basements of the Hôtel Normandy le Chantier.