Applied to:
This award recognizes the best opening or re-opening of an Upscale/Midscale hotel. The evaluation criteria include investment, architectural design, key performance indicators, concept, and CSR policies implemented. The hotel must have been opened or renovated within the past two years and is currently operational.
(This category specifically applies to franchisees or non-branded hotels and excludes hotels under management contract.)
The project:
The Hilton Paris La Défense underwent a transformative renovation completed in 2024, reimagining its iconic location within La Défense’s CNIT—a modernist architectural marvel. Inspired by the optimism and boldness of the 1960s, the redesign combines timeless French Glamour with contemporary sophistication. The renovation balanced preservation and innovation, incorporating fresh materials, bold geometry, and organic shapes while maintaining the building’s structural legacy.
The 960m² common areas and 153 rooms were remodeled with sustainability in mind, featuring eco-friendly amenities, energy-efficient lighting, and measures to reduce food and material waste. The revamped Muses Inspired Restaurant & Bar is now part of Hilton’s elite "Destination Venues" program in EMEA, celebrated for its creative design and a menu inspired by influential 1960s women. This space, along with the lobby, forms a vibrant circular centerpiece that merges hospitality, business, and leisure.
Catering to business travelers and urban enthusiasts, the hotel offers nine meeting rooms, a working lounge, and soundproof booths, ensuring a seamless mix of comfort and functionality. The redesign has boosted performance metrics, with a 14% increase in the average daily rate and a 30% rise in restaurant revenue, positioning Hilton Paris La Défense as the leader in its competitive set.
This renovation exemplifies a seamless blend of cultural homage and modern elegance, making the Hilton Paris La Défense a standout destination for both local and international guests.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
