Applied to:
This award recognizes innovative actions in the field of sustainable development that have contributed to ecological sustainability for the community, local populations, employees, and/or tourist sites as well as natural resources in the hospitality industry. The winning action or program will have demonstrated a commitment to environmental sustainability through innovative initiatives, effective management practices, and measurable impact on reducing the establishment ecological footprint. This award recognizes programs or actions that have made significant contributions towards a more sustainable future.
The project:
The Loisaba Rhino Reintroduction Initiative is a groundbreaking conservation effort led by Elewana Collection in partnership with The Nature Conservancy, Space for Giants, Loisaba Community Conservation Foundation, and Kenya Wildlife Service. Located in the 58,000-acre Loisaba Conservancy in Laikipia, Kenya, this initiative aims to reintroduce the critically endangered eastern black rhinoceros to the area after a 50-year absence.
The project was driven by the need to alleviate overcrowding in existing rhino sanctuaries and to restore Loisaba’s natural heritage. After extensive preparation, which included habitat management, ecological assessments, and rhino monitoring training, 21 rhinos were successfully relocated in one of Kenya’s most significant wildlife translocations. Specialised infrastructure, such as a rhino-proof fence, and enhanced security measures were implemented to ensure the rhinos' safety and well-being.
Since their reintroduction, the rhinos have thrived, establishing territories and engaging in natural behaviors, marking a milestone in Kenyan conservation. This success is not only a triumph for wildlife preservation but also a boost to ecotourism. Loisaba now offers visitors the opportunity to witness all of the Big Five, significantly enhancing its appeal as a premium safari destination. The presence of rhinos has driven an increase in tourism, generating more jobs and enabling the conservancy to reinvest in local communities.
Moreover, the project has a strong community focus, hosting school visits and educational programs to raise awareness about wildlife conservation. The initiative also underscores the importance of partnerships and adherence to international standards, such as the IUCN translocation guidelines.
The Loisaba Rhino Reintroduction Initiative exemplifies how collaboration, meticulous planning, and innovative conservation can restore biodiversity, enrich tourism experiences, and create sustainable benefits for local communities. This endeavor is a beacon of hope for wildlife conservation in Africa and beyond.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
