Applied to:
This award celebrates the most innovative and creative concepts in the hospitality industry. It recognizes a group or a brand that has demonstrated the ability to think outside the box and introduce a new concept or a new version of an existing concept that sets a new standard for the industry. To be eligible, the concept must have been implemented within the last two years and is operational. It should provide a new approach and vision of guest experience, with a focus on design, public spaces, and overall service quality. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
Concept: RockyPop is more than just a hotel; it’s a lively, vibrant space designed for travelers and locals to gather. It offers a mix of accommodation options, entertainment, and practical services in a fun, pop-culture-themed setting.
Origin: The first RockyPop opened in winter 2016 in Chamonix Mont-Blanc. Created by Romain Trollet, the concept focused on simplicity and social interaction, breaking away from traditional mountain hotel clichés with colorful pop decor. Its success led to a second location in Flaine in December 2021, offering more amenities and accommodation types, including holiday flats. The idea expanded to urban settings, with the first city hotel opening in Grenoble in 2022.
Key Ideas: RockyPop emphasizes the joy of togetherness, simplicity, and quality. It offers a variety of dining options, amenities, and accommodations to cater to a broad audience. The playful, pop-inspired design by Leslie Gauthier creates warm, retro environments perfect for socializing and relaxation.
Target Audience: RockyPop caters to everyone, from solo leisure travelers, couples, families, and friends to business travelers. It’s also a hub for locals and passersby looking to enjoy its amenities.
Fundamentals:
Key Numbers:
“Be happy. Be Rocky.”
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
