Applied to:
This award recognizes a new concept, service, or initiative that has been implemented in a hospitality site and demonstrates the industry’s ability to innovate and renew itself in the area of well-being, detox, relaxation, fitness, mindfulness, and other related aspects. The initiative should provide a unique and different approach to promoting wellness, health, and mindfulness.
The project:
Shodhana, introduced in July 2023 as part of the J Wellness Circle at The Taj Mahal Palace, Mumbai, redefines wellness with a transformative detox experience that integrates ancient Ayurvedic wisdom and modern lymphatic drainage techniques. Designed to promote deep relaxation, reduce stress, and enhance vitality, this unique treatment has quickly become a hallmark of the hotel’s commitment to holistic health.
"Shodhana," meaning "detoxification" in Sanskrit, uses a combination of techniques to achieve a profound state of well-being. The therapy begins with "Gharshana," a gentle friction method using silk gloves to stimulate blood, lymph, and energy circulation. The treatment incorporates a bespoke detox oil blend of lime, ginger, and wild turmeric, known for their potent cleansing properties. This oil, combined with lymphatic drainage techniques, works to remove toxins at the source, promoting physical and mental rejuvenation. The experience concludes with a targeted massage on the soles of the feet, activating nerve endings and leaving guests feeling refreshed and energized.
Shodhana has been meticulously curated to address various guest needs, including stress management, life transitions, and general health awareness. Testimonials highlight its profound impact, with guests reporting reduced anxiety, improved sleep quality, and elevated energy levels, often describing it as a life-changing wellness journey.
Since its launch, Shodhana has conducted 44 treatments, generating INR 7.26 lakh in revenue and garnering significant guest appreciation. Its success lies in its ability to bridge the gap between traditional therapies and modern wellness demands, offering a personalized experience in serene, luxurious surroundings.
Shodhana is not just a spa treatment; it is a transformative journey that fosters balance, vitality, and inner peace. Its innovative approach and significant guest impact make it a deserving contender for the "Best Health and Wellness Experience" award.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
