Applied to:
This award celebrates the most innovative and creative concept in the hospitality industry. It recognizes a brand that has demonstrated the ability to think outside the box and introduces a new valued proposition to the final customer, or a new version of an existing concept that sets a new standard for the industry. It should provide a new approach and vision of guest experience, with a focus on design, spaces arrangement, and overall quality and diversity of services. The concept should have the potential to revolutionize the hospitality industry and offer a better quality of service for guests.
The project:
Stay KooooK is an innovative hospitality concept blending high functionality and comfort, designed for modern travelers seeking flexibility and a sense of community. The brand emphasizes personalized, digital-first experiences and sustainability, redefining traditional hospitality standards. Launched by SV Group, Stay KooooK features flexible accommodations tailored for short- and long-term stays, complemented by communal spaces that encourage social interaction.
Each Stay KooooK property offers uniquely designed rooms equipped with smart, reconfigurable features like “The Slide,” a movable room element that transforms spaces to suit different needs. The “Cabinet Concept” introduces open, multifunctional spaces with compact, lockable kitchens and practical design elements like the Shaker Rail, maximizing efficiency and guest comfort.
The communal areas, “The Flat” and “The Backyard,” serve as vibrant hubs for socializing, working, and dining. These spaces, combined with a communal kitchen, create a homely atmosphere where guests can connect through curated events such as Italian nights and cocktail evenings.
The digital Stay KooooK app enhances the guest experience, offering seamless booking, check-in, and stay management, while also reducing paper waste and operational inefficiencies. This digital integration supports the brand’s sustainability goals, which include using district heating for energy efficiency and sourcing eco-friendly materials and products.
Sustainability is a core focus, reflected in the use of responsible amenities, energy-efficient designs, and strong community engagement through cultural exchange programs. The brand also promotes inclusivity, offering family-accessible rooms and diverse workforce opportunities.
With properties in Geneva and Cologne and plans to expand to Munich and Hamburg by 2025, Stay KooooK is achieving steady growth. High guest satisfaction scores—4.8 on Google and 9.1 on Booking.com—underscore the concept’s success. Stay KooooK’s innovative design, sustainability focus, and community-driven ethos position it as a trailblazer in modern hospitality.
The Hospitality Awards celebrate innovation and excellence and highlight the most creative initiatives in a sector that is constantly and rapidly changing hospitality.
